SmartSource Privacy Policy
who is Smartsource
SmartSource is a division of
News America Marketing,
a News Corporation Company.
News Corporation

Privacy Policy
Effective November 3, 2014:

Table of Contents:



News America Marketing Interactive L.L.C. ("NAM" or "we") wants you to be familiar with how we collect, use and disclose information from and about you. This Privacy Policy describes our practices in connection with information collected through its SmartSource services such as websites, mobile sites, social media pages (including but not limited to those available at,,,, and, applications ("apps"), and widgets (collectively, the "SmartSource Services"). By using SmartSource Services, you agree to the terms and conditions of this Privacy Policy. A list of our affiliated companies ("NAM Affiliates") is available at

As set forth in our Terms of Use, the SmartSource Services are for a general audience, are not targeted to children, and do not knowingly collect personal information from children under 13 years of age.

This Privacy Policy applies to all users, including both those who use the SmartSource Services without being registered with a SmartSource Service and those who have registered with a SmartSource Service. This Privacy Policy applies to SmartSource's collection and use of your personal information (i.e., information that identifies a specific person, such as full name or email address). It also describes generally SmartSource's practices for handling non-personal information (for example, interests, demographics and services usage). By using the Smartsource Services, you agree to the terms and conditions of this Privacy Policy.



SmartSource and our service providers collect the following information from and about you:

Registration & Purchase Information is the information required to register for a SmartSource Service, for example, to create an account, post comments, receive a newsletter, obtain coupons or samples, purchase products or enter a contest or sweepstakes. Registration Information may include, for example, name, email address, postal address (including shipping and billing addresses), gender, zip code, cell phone number, credit card information and store card numbers items selected or purchased.

Public Information and Posts consist of comments or content that you post to the SmartSource Services and the information about you that accompanies those posts or content, which may include a name, user name, comments, likes, status, profile information and picture. Public Information and Posts are always public which means they are available to everyone and may be displayed in search results on external search engines.

Information from Social Media. If you access or log-in to a SmartSource Service through a social media service or connect a SmartSource Service to a social media service, the information we collect may also include your user ID and/or user name associated with that social media service, any information or content you have permitted the social media service to share with us, such as your profile picture, email address or friends lists, and any information you have made public in connection with that social media service. When you access the SmartSource Services through social media services or when you connect a SmartSource Service to social media services, you are authorizing SmartSource to collect, store, and use such information and content in accordance with this Privacy Policy.

Activity Information. When you access and interact with the SmartSource Services, we may collect certain information about those visits. For example, in order to permit your connection to the SmartSource Services, our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, and other software or hardware information. If you access the SmartSource Services from a mobile or other device, we may collect a unique device identifier assigned to that device, geolocation data, or other transactional information for that device.

Cookies and other tracking technologies (such as browser cookies, pixels, beacons, and Adobe Flash technology including cookies) are comprised of small bits of data that often include a de-identified or anonymous unique identifier. Websites, apps and other services send this data to your browser when you first request a web page and then store the data on your computer so the website can access information when you make subsequent requests for pages from that service. These technologies may also be used to collect and store information about your usage of the SmartSource Services, such as pages you have visited, content you have viewed, search queries you have run and advertisements you have seen.

Third parties that support the SmartSource Services by serving advertisements or providing services, such as allowing you to share content or tracking aggregate SmartSource Service usage statistics, may also use these technologies to collect similar information. SmartSource Service does not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies. For more information about third-party advertising networks and similar entities that use these technologies, see, and to opt-out of such ad networks' and services' advertising practices, go to

Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the "Help" section of your browser for more information. Users can manage the use of Flash technologies, with the Flash management tools available at Adobe's website, see Please note that by blocking any or all cookies you may not have access to certain features, content or personalization available through the SmartSource Services.

Information from Other Sources. We may supplement the information we collect with information from other sources, such as publicly available information from social media Services, apps stores, commercially available sources and information from our NAM Affiliates or business partners.



We use the information we collect from and about you to provide the SmartSource Services and features to you, including: to provide you with coupons or samples, to fulfill your purchases and requests, to measure and improve those SmartSource Services and features; to improve your experience with both online and off-line SmartSource Services by delivering content you will find relevant and interesting, including advertising and marketing messages; to allow you to comment on content, and participate in online games, contests, or rewards programs, to send administrative information to you regarding the SmartSource Services and changes to our terms, conditions, and policies, to provide you with customer support and to respond to inquiries. When the information collected from or about you does not identify you as a specific person, we may use that information for any purpose or share it with third parties.

We use the information we collect from and about you for these additional purposes:

To allow service providers to assist us in providing and managing the SmartSource Services. We may make your information available to certain third party service providers, such as contractors, agents or sponsors, who help us manage or provide the SmartSource Services.

To allow social sharing functionality. If you log in with or connect a social media service account with SmartSource Services, we may share your user name, picture, and likes, as well as your activities and comments with other SmartSource Services users and with your friends associated with your social media service. We may also share the same information with the social media service provider. By logging in with or connecting your SmartSource Services account with a social media service you are authorizing us to share information we collect from and about you with the social media service provider, other users and your friends and you understand that the social media service's use of the shared information will be governed by the social media service's privacy policy. If you do not want your personal information shared in this way, please do not connect your social media service account with your SmartSource Services account and do not participate in social sharing on SmartSource Services.

To provide co-branded services and features. We may offer co-branded services or features, such as contests, sweepstakes or other promotions together with a third party ("Co-Branded Services"). These Co-Branded Services may be hosted on SmartSource Services or on the third party's service. By virtue of these relationships, we may share the information you submit in connection with the Co-Branded Service with the third party. The third party's use of your information will be governed by the third party's privacy policy.

To deliver relevant advertisements. We and our service providers may use the information we collect from and about you to deliver relevant ads to you when you use the SmartSource Services or another service. As noted above, third-party advertising networks and advertisers may use cookies and similar technologies to collect and track information such as demographic information, inferred interests, aggregated information, and activity to assist them in delivering advertising that is more relevant to your interests. To find out more about third-party advertising networks and similar entities that use these technologies, see, and to opt-out of such advertising networks' and services' advertising practices, go to

To contact you. We may periodically send promotional materials or notifications related to the SmartSource Services. If you want to stop receiving promotional materials, you can follow the unsubscribe instructions at the bottom of each email. There are certain service notification emails that you may not opt-out of, such as notifications of changes to the SmartSource Services or policies. If you have installed a mobile app and you wish to stop receiving push notifications, you can change the settings either on your mobile device or through the app.

To share with our Affiliates. SmartSource may share your information with NAM Affiliates for the purposes described in this Privacy Policy. A link to a website that lists SmartSource Affiliates can be found at the beginning of this policy. Users who visit SmartSource Affiliates' services should still refer to their separate privacy policies, which may differ in some respects from this Privacy Policy.

To share with business partners. SmartSource may share your information with business partners to permit them to send you marketing communications consistent with your choices.

To protect our rights or the rights of others. There may be instances when we may disclose your information without providing notice or choice, including situations where NAM has a good faith belief that such disclosure is necessary in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, or property of NAM, our NAM Affiliates or their employees, agents and contractors (including enforcement of our agreements and our terms of use); (ii) protect the safety, privacy, and security of users of the SmartSource Services or members of the public; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process; or (v) respond to requests from public and government authorities.

To complete a merger or sale of assets. If we sell all or part of our business or make a sale or transfer of our assets or are otherwise involved in a merger or transfer of all or a material part of our business, we may transfer your information to the party or parties involved in the transaction as part of that transaction.



We use commercially reasonable administrative, technical, personnel and physical measures to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification. However, no one can guarantee the complete safety of your information. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with Section 7 below.



If you would like to review, correct, or have us delete your personal information you have previously provided directly to us, you may contact us as outlined in Section 7: or using the mechanisms provided below. In your request, please make clear what information you would like to have changed, whether you would like to have your personal information suppressed from our database, or if you have other questions about your personal information. We will try to comply with your request as soon as reasonably practicable.

You may request that we not share your personal information on a going-forward basis with NAM Affiliates or unaffiliated third parties for their direct marketing purposes by emailing us as follows:

Please specify clearly which of the following choices you are opting out of:

  1. Receiving electronic communications from us;
  2. Our sharing of your personal information on a going forward basis with affiliates for their direct marketing purposes; and/or
  3. Our sharing of your personal information on a going forward basis with business partners for their direct marketing purposes.

We will try to comply with your request(s) as soon as reasonably practicable.



Updates to Privacy Policy. We may modify this Privacy Policy. Please look at the Effective Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy.

Location of Data. The SmartSource Services are hosted in and managed from the United States. If you are a user located outside the United States, you understand and consent to having any personal information processed in the United States. United States data protection and other relevant laws may not be the same as those in your jurisdiction. This includes the use of cookies and other tracking technologies as described above. As a result, please read this Privacy Policy with care.

Linked Services. The SmartSource Services may also be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by unaffiliated companies. We are not responsible for the privacy practices of unaffiliated companies, and once you leave the SmartSource Services or click an advertisement you should check the applicable privacy policy of the other service.

Collection of Personal Financial Information by a Payment Service. In some cases, we may use an unaffiliated payment service to allow you to purchase a product or make payments ("Payment Service"). In such cases, if you wish to purchase a product or make a payment using a Payment Service, you will be directed to a Payment Service page. Any information that you provide to a Payment Service will be subject to the applicable Payment Service's privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, any Payment Service's use of information collected through any Payment Service.

Data Retention. We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.

Remember that even after you cancel your account, copies of some information from your account may remain viewable in some circumstances where, for example, you have shared information with social media or other services. Because of the nature of caching technology, your account may not be instantly inaccessible to others. We may also retain backup information related to your account on our servers for some time after cancelation for fraud detection or to comply with applicable law or our internal security policies. It is not always possible to completely remove or delete all of your information due to technical constraints, contractual, financial or legal requirements.

Sensitive Information. We ask that you not send us, and you not disclose, any sensitive personal information (such as social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the SmartSource Services or otherwise.



If you have questions about this Privacy Policy, please contact us at:



  • News America Marketing
  • 20 Westport Road, First Floor S.
  • Wilton, CT 06897
  • Attn: Customer Support - Digital
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